The stencil ads have been spotted around Ottawa on pathways and sidewalks along the Rideau Canal, in addition to Sparks and Elgin streets. You can find photos of the spray paint graphics below.
UPDATE (7/18, 4:01 p.m. EDT): Exclaim! photographer Richard Lann has also spotted some of the same stencil work out in Halifax.
Earlier this week, a number of residents expressed their concern with "Disney...appropriating paths in public parks in Ottawa as ad space" on Twitter, sharing photos with the National Capital Commission (NCC) in hopes of getting them removed. One Twitter user called them "trash," while another asked, "What is this, 2012? Why damage my city like this?"In Halifax as well. pic.twitter.com/0rT28Ijoha
— Richard Lann (@richardlann) July 18, 2019
The NCC ensured the irate Ottawans that the graphics would be removed, and told CBC News it would offer no further details on how many advertisements appeared, when they were painted and who was responsible.
Of course, plenty of others online also saw the outcry as a chance to dunk on Ottawa's longstanding reputation as "the city that fun forgot," invoking other contentious civic issues such as the contentious Chateau Laurier addition and the 2016 policing of a child's lemonade stand.
In an emailed statement to the CBC, Ottawa's general manager of Public Works and Environmental Services Department, Kevin Wylie, said those responsible for the ads did not follow the proper approval process for public advertising, and that the city "will be working with the organization in question to determine the next steps."
Jon Favreau's reboot of The Lion King arrives in theatres July 19. Read Exclaim!'s review of the film.
Disney is appropriating paths in public @NCC_CCN parks in Ottawa as ad space. One wonders how it would feel about other advertisers following suit in Disney theme parks. pic.twitter.com/QmvZexSG61
— Ian Austen (@ianrausten) July 17, 2019
Pretty pissed at this guerrilla marketing campaign that @Disney did all over @ottawacity. What is this, 2012? Why damage my city like this? pic.twitter.com/99LO4NdCnY
— José Albornoz (@eljojo) July 16, 2019
Its trash and should be removed.
— Eric Goodwin (@auxonic) July 17, 2019
Thanks for bringing this to our attention. We have requested they be removed.
— National Capital Commission (@NCC_CCN) July 17, 2019
Just curious, why does this offend you? It's not permanent.
— Stu Schwartz (@StuntmanStu) July 18, 2019
Damage your city? Oh boy, wait til you see the Chateau Laurier extension. cc @mattfharris
— Jacqui Delaney (@JacquiDelaney) July 18, 2019
You got your fifteen minutes of fame. This is street art. Graffiti is the oldest form of art. Who cares if it's done by Disney marketing. Its chalk. There's an unlicensed child selling lemonade down the street maybe that could be your next target
— Jason Mousseau (@JasonAMousseau) July 18, 2019
And we wonder why Ottawa is referred to as the city that fun forgot?? There is no damage to anything. You want to complain, take pictures of all the potholes that need to be filled! Let the kids have their fun when they see the CHALK advertising.
— Bob G. (@01Pbf) July 18, 2019
I'm sorry you're losing sleep over this. Get over yourself man
— x-BeeGee (@belalghadban) July 18, 2019