Shamir "Call It Off" (video)

Shamir 'Call It Off' (video)
A couple of months prior to the release of Shamir's debut album Ratchet, the British dance-pop singer appears to have been transformed into a puppet. We see this play out in the video for "Call It Off."

As Shamir sings along with the banging, hook-filled anthem in a clothing store, we see his skin transforming into fabric and he morphs into a puppet. He then infects a few of his fellow shoppers, roping them in with string and turning them into puppets also. This quirky footage is intercut with some flashy shots of the flesh-and-blood Shamir.

Watch it below. The clip was directed by Philip Hodges and is being released through the 2015 YouTube Music Awards.

Ratchet will be out on May 19 through XL Recordings.