Beyoncé and JAY-Z have been cleverly plugging their joint album Everything Is Love with strategically placed billboards, and now the Carters are the subject of their very own art tour through the Louvre.
The Paris art museum is offering a tour based on the couple's recent "APESHIT" video, which saw them roaming the halls of the Louvre entirely alone, decontextualizing classic works like the Mona Lisa and Venus de Milo — without the usual mobs of tourists.
The Louvre has announced a tour inspired by "APESHIT," taking guests on a 90-minute self-guided tour dedicated to the 17 paintings and sculptures highlighted in the Carters' video.
It starts with the Winged Victory of Samothrace sculpture and concludes with Marie-Guillemine Benoist's Portrait d'une Négresse.
It's a good way for fans of Jay, Bey and da Vinci to experience the Louvre without having to pay the hefty $17,500 fee it costs to rent out privately for a day.
Or, you could just revisit the artwork from "APESHIT" by watching the video below for free.
The Paris art museum is offering a tour based on the couple's recent "APESHIT" video, which saw them roaming the halls of the Louvre entirely alone, decontextualizing classic works like the Mona Lisa and Venus de Milo — without the usual mobs of tourists.
The Louvre has announced a tour inspired by "APESHIT," taking guests on a 90-minute self-guided tour dedicated to the 17 paintings and sculptures highlighted in the Carters' video.
It starts with the Winged Victory of Samothrace sculpture and concludes with Marie-Guillemine Benoist's Portrait d'une Négresse.
It's a good way for fans of Jay, Bey and da Vinci to experience the Louvre without having to pay the hefty $17,500 fee it costs to rent out privately for a day.
Or, you could just revisit the artwork from "APESHIT" by watching the video below for free.