Taylor Swift to Stream '1989' on Apple Music
Published Jun 25, 2015Taylor Swift has been at the centre of debates surrounding the arguably unfair terms of streaming services, and she withheld her album 1989 from services like Spotify and Tidal due to claims that the low royalty rates devalued music. Now, the country-bred pop star has finally embraced streaming by revealing that her latest album will be on Apple Music when it launches on June 30.
This follows Swift previously denouncing Apple Music for its plan not to pay royalties during its three-month trial period. This letter turned out to be the swaying factor in getting Apple to change its policy, and execs at the company cited her letter when announcing that they would be giving out royalties after all.
Swift confirmed the news with the following series of tweets:
After the events of this week, I've decided to put 1989 on Apple Music...and happily so.— Taylor Swift (@taylorswift13) June 25, 2015
In case you're wondering if this is some exclusive deal like you've seen Apple do with other artists, it's not.— Taylor Swift (@taylorswift13) June 25, 2015
In the prior open letter, Swift's condemnations of Apple's royalties policy were balanced with lots of praise for the company as a whole. She even said, "I think this could be the platform that gets it right," and now she's evidently fully on board. Her vote of confidence bodes well for Apple Music's entrance into a market that's already becoming very crowded.
This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart.— Taylor Swift (@taylorswift13) June 25, 2015