Published May 28, 2020Lady Gaga's long-awaited studio album Chromatica drops tonight at midnight, and in an effort to get the record out to everyone as seamlessly as possible amid apparent transport shortages, the artist has taken it into her own hands to deliver the album to retailers.
Pictured in the driver's seat of a mid-sized transport truck, the artist shared her plans to hit the road with Chromatica via Twitter yesterday (May 27).
"Delivering Chromatica myself to every retailer around the world," the singer wrote in the tweet, "In Chromatica time and distance do not exist."
It remains unclear if Gaga holds a licence for a vehicle of that class — or at the very least an air brakes licence — so it's possible that she might just be riding shotgun. Either way, it's a super kitschy marketing strategy that hearkens to her Pussy Wagon days. And we're here for it.
In addition to her delivery route, Gaga teased more of the album with her BLACKPINK collaboration, "Sour Candy," earlier today.
Chromatica arrives tomorrow (May 29) via Interscope and features additional collaborations with Elton John and Ariana Grande.
See Gaga's delivery rig below.