Justin Bieber Condemns H&M's "Trash" Merch

"I didn't approve any of the merch collection that they put up at H&M... all without my permission"

BY Megan LaPierrePublished Dec 19, 2022

Justin Bieber is giving new meaning to US Weekly's famous "Stars — They're just like us!" spread's tagline by denouncing H&M for allegedly selling merchandise featuring his likeness without approval or permission — just like how Stars (the band) accused the clothing retailer of ripping off their logo a few months ago.

"I didn't approve any of the merch collection that they put up at H&M... all without my permission and approval," Bieber wrote on his Instagram Stories. "SMH I wouldn't buy it if I were you."

He added, "The H&M merch they made of me is trash and I didn't approve it. Don't buy it."

The retailer often collaborates with big pop names — Ariana Grande and Billie Eilish among them — and has previously sold Bieber's concert tour merchandise multiple times over the course of several years, dating back at least as far as 2016. Now, H&M's US site lists images for several products with the singer-songwriter's photos and lyrics on them, including a canvas tote bag and a hoodie emblazoned with the "I miss you more than life" line from his song "Ghost."

A representative for the Swedish company reportedly denied the pop star's claims in an email to Forbes, arguing that Hennes & Mauritz AB "followed proper approval procedures," which it also apparently does with "all other licensed products and partnerships."

The Montreal band would certainly beg to differ, having spotted the clothing giant selling a sequinned crop top with "Stars" written on it in the "same. fucking. font." as their logo.

See screenshots of Bieber's stories below.

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