Arcade Fire Tease New "Creature Comfort" Single via Ritalin-Laced Cereal Ad

Arcade Fire Tease New 'Creature Comfort' Single via Ritalin-Laced Cereal Ad
Arcade Fire have already shared the title track from their forthcoming LP Everything Now, and it seems the band are teasing the studio version of their other new track "Creature Comfort."

A short clip shared by the band today (June 13) points to a 100 percent marshmallow cereal titled "Creature Comfort" from Everything Now Corp. The video mentions that the breakfast food "contains methylphenidate" (generic Ritalin), though it does promise to be "100% fun."

The video also includes some disclaimer fine print at the end for the health nuts out there, which you can find in the player below.

Arcade Fire have been recently playing "Creature Comfort" live, but you can now get a taste of the proper studio version.

Everything Now arrives July 28 through Columbia.

Dive into Arcade Fire's back catalogue via Umusic.