As TSN reports, Maple Leaf Sports & Entertainment agreed to a 20-year sponsorship agreement with the bank today (August 29). The name change will come into effect July 1, 2018.
TSN also reports the new deal is worth about $800 million CAD. Air Canada had previously been paying $4 million CAD per year for the naming rights, which it had acquired in 1999.
The Canadian bank also has its name on Calgary's Scotiabank Saddledome and Halifax's Scotiabank Centre. It also owned the naming rights to Ottawa's Canadian Tire Centre from 2006 to 2013.
Chalk it up to Toronto's 'SkyDome' effect, but reaction online has us betting that the name change won't faze many in this capitalist hellscape we call home.
MLSE: 'Air Canada Centre is being renamed to Scotiabank Arena'— Haz (@haziqagha) August 29, 2017
Toronto Caribbean Carnival will ALWAYS be Caribana— Fluffaz (@theB0SNIAN) August 29, 2017
Rogers Center will ALWAYS be Skydome
'Scotiabank Arena' will ALWAYS be Air Canada Centre
Y'all broke? @AirCanada— Soca STiXX (@MR_STiXX) August 29, 2017
Canadians:— scott lewis (@thescottlewis) August 29, 2017
"Removing the John A MacDonald's name from schools is going too far"
"Oh no goddamn way you're changing the fucking ACC's name!
I still call Sky Dome the Sky Dome, soooo this is gonna take a minute. 😂 https://t.co/Ji1YRk5Rhv— Karnival Offishall (@KardinalO) August 29, 2017
imagine people got as mad about literally anything as they are about an arena being named after a bank instead of an airline— raina douris (@RahRahRaina) August 29, 2017
It me, the man angry that the hockey building is named after one corporation instead of another corporation— Jake Goldsbie (@JGoldsbie) August 29, 2017
can't believe a billion-dollar corporation is replacing another on a stadium name! oh well at least we'll always have capitalism's cold grip https://t.co/WWULJgpKfv— Adrian Lee (@AdrianKLee) August 29, 2017
are you really upset a corporate named arena is turning into another corporate name arena— Tiana Feng (@tianafeng) August 29, 2017
Ottawa will be the only NHL arena in Canada not named after a bank or a telecom. https://t.co/MiSH5BEVX2— Andrew Foote (@amkfoote) August 29, 2017
They bout to rename the CN tower next, just watch.— SHAKURATION 2 (@ShakExcellence) August 29, 2017