Toronto's Air Canada Centre Is Becoming the Scotiabank Arena, and Everyone Has Something to Say About It

In a year that's already seen Toronto's Molson Amphitheatre become the Budweiser Stage, another corporate naming shakeup will cause to the city's Air Canada Centre to become the Scotiabank Arena next year.

As TSN reports, Maple Leaf Sports & Entertainment agreed to a 20-year sponsorship agreement with the bank today (August 29). The name change will come into effect July 1, 2018. 

TSN also reports the new deal is worth about $800 million CAD. Air Canada had previously been paying $4 million CAD per year for the naming rights, which it had acquired in 1999.

The Canadian bank also has its name on Calgary's Scotiabank Saddledome and Halifax's Scotiabank Centre. It also owned the naming rights to Ottawa's Canadian Tire Centre from 2006 to 2013.

Chalk it up to Toronto's 'SkyDome' effect, but reaction online has us betting that the name change won't faze many in this capitalist hellscape we call home. 
 

MLSE: 'Air Canada Centre is being renamed to Scotiabank Arena'
Me: pic.twitter.com/uVRLZwFmVm

— Haz (@haziqagha) August 29, 2017

Toronto Caribbean Carnival will ALWAYS be Caribana
Rogers Center will ALWAYS be Skydome
'Scotiabank Arena' will ALWAYS be Air Canada Centre

— Fluffaz (@theB0SNIAN) August 29, 2017

Y'all broke? @AirCanada

— Soca STiXX (@MR_STiXX) August 29, 2017

Canadians:

"Removing the John A MacDonald's name from schools is going too far"

"Oh no goddamn way you're changing the fucking ACC's name!

— scott lewis (@thescottlewis) August 29, 2017

I still call Sky Dome the Sky Dome, soooo this is gonna take a minute. 😂 https://t.co/Ji1YRk5Rhv

— Karnival Offishall (@KardinalO) August 29, 2017

imagine people got as mad about literally anything as they are about an arena being named after a bank instead of an airline

— raina douris (@RahRahRaina) August 29, 2017

It me, the man angry that the hockey building is named after one corporation instead of another corporation

— Jake Goldsbie (@JGoldsbie) August 29, 2017

can't believe a billion-dollar corporation is replacing another on a stadium name! oh well at least we'll always have capitalism's cold grip https://t.co/WWULJgpKfv

— Adrian Lee (@AdrianKLee) August 29, 2017

are you really upset a corporate named arena is turning into another corporate name arena

— Tiana Feng (@tianafeng) August 29, 2017

Ottawa will be the only NHL arena in Canada not named after a bank or a telecom. https://t.co/MiSH5BEVX2

— Andrew Foote (@amkfoote) August 29, 2017

They bout to rename the CN tower next, just watch.

— SHAKURATION 2 (@ShakExcellence) August 29, 2017