Maritime "Milwaukee" (video)

Maritime 'Milwaukee' (video)
As the great Alice Cooper once explained, Milwaukee is Algonquin for "the good land," and it's a point that's hard to argue. The Bucks just made the NBA playoffs, the Miller factory is probably brewing up some adequate suds about now, and hometown indie rock heroes Maritime have just issued a new single. Funnily enough, it's a poppy paean to Wisconsin's largest city. You can catch their tourism board-approved tune, simply called "Milwaukee," in a new video.

The loving tribute to the Midwest city from Promise Ring leader Davey von Bohlen's latest project starts off with the sight of a couple of cheeseheads watching sports on the couch. City spirit is abound, though, with the pair's wood-panel wall of pennants and cheddar taking a voyage across town to visit local coffee shops, art galleries, record stores, and more.

Throughout, we see a gaggle of friendly locals, including Bernie the Brewer, with many heading to the Avalon Theater to start an onstage dance party with the members of Maritime.

It should be noted that while there's a somewhat speedy double-time passage embedded in the jangly track, the sweetened feel steers it away from a full-on homage to local hardcore legends Die Kreuzen.

"Milwaukee" is available now on iTunes. Maritime are also said to be working on a new full-length, their first since 2011's "Human Hearts."