Tim and Eric Start a Cult with 'Zone Theory' Belief System and Book
Published May 21, 2015Tim Heidecker and Eric Wareheim are well established in the world of television, thanks in no small part to projects like Tim and Eric Awesome Show, Great Job!, Tom Goes to the Mayor, Tim and Eric's Bedtime Stories and the many excellent comedies from their Abso Lutely production company. No longer just leaders of cult comedy, however, they're now just leaders of a cult. They'll lay out their brand new belief system in a new book.
The hardcore book is called Tim and Eric's Zone Theory: 7 Easy Steps to Achieve a Perfect Life, and it offers the same sort of neo-religious cult speak as Scientology within the framework of a pyramid scheme.
A press release explains that the Zone Theory is "a brand new, inspirational, and game-changing life system that promises to instantly provide wellness, happiness, and total, absolute fulfillment." It'll also help you through your dead end job and loveless marriage, we're told.
Tim and Eric's Zone Theory will hit shelves on July 7 via Grand Central Publishing, and it's already bringing in some major praise. Everyone, from Malcolm Gladwell to Marilyn Manson to Chuck Klosterman to Moby to Vince Neil to Chris Jericho to Marc Maron to dozens of other celebrities, has the exact same quote listed on the book's Amazon page: "Zone Theory helped me to become a happier, healthier, more confident man. I recommend it to everyone I meet. Buy it now."
To learn more about the Zone Theory and how you can move through the seven easy steps, watch Tim Nagrume Heidecker and Eric Sharm Wareheim explore the Zone Theory below.