Taylor Swift's Eras Tour Becomes First to Gross $1 Billion

Swift made more money in ticket sales than the next two highest-grossing tours combined, according to new data from Pollstar

BY Megan LaPierrePublished Dec 8, 2023

Taylor Swift has officially dethroned Elton John's infamously lengthy Farewell Yellow Brick Road tour for the highest-grossing tour of all time, with the Eras tour becoming the first-ever to gross $1 billion USD.

According to data from live music trade publication Pollstar, the worldwide cultural phenomenon and larger-than-life pop spectacle was the year's biggest concert tour by a long shot, earning more in ticket sales than the next two highest-grossing tours (Beyoncé at $580 million and Bruce Springsteen at $379 million, respectively) combined. Coldplay, Harry Styles, Morgan Wallen, Ed Sheeran, P!nk, the Weeknd and Drake had the other biggest revenue-generating stints on the road in 2023.

Eras tour ticket prices averaged about $238 USD, and each show grossed over $17 million, with approximately 72,000 people in attendance every night. As per Pollstar, Swift sold around 4.3 million tickets and made an estimated $200 million from merch alone.

And that's not to mention what the pop star is earning from the Eras Tour film, which has earned about $250 million at the global box office, or its revenue when it becomes available to rent on-demand — with additional performances — beginning December 13.

The tour has grossed $1,039,263,762 in 2023, not including sales for the upcoming shows Swift will play next year, which Pollstar projects will bring in another $1.125 billion. So that means the full two-year Eras tour, as Andy Gensler writes, "has the possibility of setting an even more astronomical record, that is hard to even fathom: a $2.165 billion gross — which is more than the GDP of 17 small nations." Capitalism! Totally fine and normal!

In comparison, the Time Person of the Year only earned a measly $100 million in Spotify royalties in 2023 despite being the world's most-streamed artist on the platform (and Apple Music, if anyone cares).

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