Rush have sung of "ice-cold beer" and "better beer" across their 19-album studio catalogue, so it should come as no surprise that the Canadian outfit have now launched a brew of their own in collaboration with Toronto's Henderson Brewing.
The band's Rush Canadian Golden Ale will officially launch across Canada on August 30, with distribution primarily in Ontario to start. Guitarist (and band-proclaimed beer scientist) Alex Lifeson describes the suds as "golden in colour with a dense ivory head," carrying an "earthy aroma with hints of orange-peel, pine and spicy rye."
The beer's label artwork, found on a commemorative T-shirt here, features nods to that "better beer" lyric from 1985 song "Territories," along with albums Snakes and Arrows, Presto, Hold Your Fire and A Farewell to Kings.
You can watch beer scientist Lifeson break down the new brew to designated "beer drinker" Geddy Lee in the player below.
Henderson Brewing previously released a limited edition Rush-themed Canadian Imperial Stout in 2016 dubbed "Put Your Scarf on Geddy," a name inspired by the frontman's late mother, Mary Weinrib.
In July, Lifeson teased his new post-Rush project Envy of None.
The band's Rush Canadian Golden Ale will officially launch across Canada on August 30, with distribution primarily in Ontario to start. Guitarist (and band-proclaimed beer scientist) Alex Lifeson describes the suds as "golden in colour with a dense ivory head," carrying an "earthy aroma with hints of orange-peel, pine and spicy rye."
The beer's label artwork, found on a commemorative T-shirt here, features nods to that "better beer" lyric from 1985 song "Territories," along with albums Snakes and Arrows, Presto, Hold Your Fire and A Farewell to Kings.
You can watch beer scientist Lifeson break down the new brew to designated "beer drinker" Geddy Lee in the player below.
Henderson Brewing previously released a limited edition Rush-themed Canadian Imperial Stout in 2016 dubbed "Put Your Scarf on Geddy," a name inspired by the frontman's late mother, Mary Weinrib.
In July, Lifeson teased his new post-Rush project Envy of None.