Arcade Fire Win Prism Prize for "Afterlife" Video
Published Mar 23, 2014Aiming to celebrate the best in Canadian music videos, the Prism Prize has crowned this year's winner: Arcade Fire for the band's Emily Kai Bock-directed "Afterlife."
The second annual Prism Prize was handed out at an awards ceremony in Toronto Sunday (March 23) night, when Bock took home the $5,000 prize for "Afterlife," from Arcade Fire's 2013 album Reflektor. Bock's video for Majical Cloudz's "Childhood's End" was also nominated.
"Emily made some truly remarkable videos last year," said Prism Prize founder/director Louis Calabro in a statement. "It says something that two of Emily's pieces were on the Top 10 shortlist. Ultimately, I think our jurors chose 'Afterlife' because it's thoughtful and well-paced, and because — frankly — it looks beautiful."
The Prism Prize is judged by a jury of more than 100 Canadian music and film industry professionals, who are asked to vote on the best Canadian video of the year based on artistic merit.
As previously reported, other bands nominated for the award included Drake, Hollerado, Shad, Jessy Lanza, Keys N Krates and Young Galaxy.
Along with the main prize, the Prism Prize Audience Choice Award went to Kheaven Lewandowski for directing the Belle Game's "River" video, while writer/director Scott Cudmore and producer/cinematographer Michael Leblanc received the inaugural Arthur Lipsett Award, which recognizes "an innovative and unique approach to music video art."
The Prism Prize Special Achievement Award, which goes to "a Canadian music video artist for their artistic achievements and exceptional contribution to music video art on a world stage," was awarded to Floria Sigismondi.
The Prism Prize plans to return for a third year in 2015.
For now, you can watch Arcade Fire's winning "Afterlife" video below.