Published Jul 13, 2010We all know that Arcade Fire are masters of self-promotion, launching viral marketing campaigns and building hype for their upcoming album, The Suburbs. Now, the band are putting those talents to use with a more selfless goal: raising money to help rebuild earthquake-stricken Haiti.
During Arcade Fire's performance yesterday (July 13) at the Quebec City Summer Festival, frontman Win Butler announced that the band would match $1 million worth of public donations to Kanpe, a charity that pledges to rebuild Haiti one village at a time.
In order to reach this $1 million goal, the New York Times reports that supporters of the cause can donate $5 by texting 30333. If you're doing the math, that means that Arcade Fire will need to round up 200,000 text messages in order to reach their goal.
In a message posted on ArcadeFire.com, the band write, "By focusing on the development of communities and families, KANPE addresses the diverse needs of the Haitian people holistically: health, nutrition, education, and financial independence."
Not only are the band raising support for the charity, singer Régine Chassagne is actually on the board of directors. Chassagne's family has roots in Haiti, and the organization has given her the lofty title of grand ambassador. You may remember that the band's much-loved 2004 album, Funeral, features a song called "Haiti."
Head over to Kanpe.org to learn more about the charity.