Adidas has become the latest brand to cut ties with Kanye West following the rapper's antisemitic comments. This means that the company will no longer be producing the Yeezy brand.
In a statement released today, the company wrote, "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
Adidas said that this decision was made following a "thorough review." Effective immediately, the company will end production of Yeezy products and stop all payments to Ye. Adidas acknowledged that this will reduce the company's earnings by up to €250 million ($338.60 million CAD) for 2022.
UPDATE (10/26, 2:20 p.m. ET): Gap has announced it will be pulling all remaining Yeezy products from its stores and removing the Yeezy Gap website.
It's not totally clear what this means for the future of Ye's Yeezy brand. Yeezy predates the Adidas partnership, as Ye previously collaborated with Nike before joining forces with Adidas in 2015. Adidas's announcement notes, "Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership."
Numerous companies have cut ties with Ye following his string of antisemitic remarks. He has lost his booking agency, his lawyer and his partnership with Balenciaga. His ex-wife Kim Kardashian condemned his comments, saying, "Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end." Other members of the Kardashian family also spoke out against Ye.
In a statement released today, the company wrote, "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
Adidas said that this decision was made following a "thorough review." Effective immediately, the company will end production of Yeezy products and stop all payments to Ye. Adidas acknowledged that this will reduce the company's earnings by up to €250 million ($338.60 million CAD) for 2022.
UPDATE (10/26, 2:20 p.m. ET): Gap has announced it will be pulling all remaining Yeezy products from its stores and removing the Yeezy Gap website.
It's not totally clear what this means for the future of Ye's Yeezy brand. Yeezy predates the Adidas partnership, as Ye previously collaborated with Nike before joining forces with Adidas in 2015. Adidas's announcement notes, "Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership."
Numerous companies have cut ties with Ye following his string of antisemitic remarks. He has lost his booking agency, his lawyer and his partnership with Balenciaga. His ex-wife Kim Kardashian condemned his comments, saying, "Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end." Other members of the Kardashian family also spoke out against Ye.
