Published Jan 10, 2018Goop guru Gwyneth Paltrow has offered her followers natural lifestyle tips on everything from vagina steaming to gold dildos, but her latest DIY health procedure is being poo-pooed by medical professionals.
The Goop website has endorsed an at-home coffee enema intended to "supercharge your detox" as part of the brand's latest detox guide. The Implant O'Rama is apparently Paltrow's company's product of choice for administering the DIY procedure — but Canadian healthcare professionals aren't sold on the idea.
Speaking to the Canadian Press, health law expert (and author of Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash) Tim Caulfield said that there is no scientific evidence to support the benefits of a coffee enema, adding that "you could do damage to your bowel." He warned consumers to avoid the Implant O'Rama.
Canadian-born OBGYN Dr. Jennifer Gunter has also spoken out against the Goop-approved procedure.
Health Canada did not comment on the Implant O'Rama specifically, but its website maintains that all natural health products sold in Canada must obtain a product licence after undergoing a safety, effectiveness and quality assessment. Implant O'Rama is not currently listed in the Natural and Non-prescription Health Products Directorate.
If you still wish to take the risk and blow that coffee up your butt, get full details on the product here.