Toronto Tennis Stadium to Become Outdoor Music Venue

The Bowl at Sobeys Stadium will offer a new 9,000-seat home for summer concerts

Photo: The Feldman Agency (TFA)

BY Megan LaPierrePublished Dec 6, 2023

It's December, so naturally we're thinking ahead to next summer with every shred of hope we can hang onto — and the 2024 season will bring with it a brand new open-air venue for concerts in the GTA.

The Feldman Agency (TFA) and Tennis Canada have announced the launch of the Bowl at Sobeys Stadium, located at 1 Shoreham Drive in North York, which regularly hosts the National Bank Open tennis tournament.

According to a press release, TFA will be booking "the biggest names in music and entertainment" at the 9,000-seat Bowl — for reference, Budweiser Stage has a capacity of about 16,000 and Echo Beach accommodates 5,000 people — "from country ballads and rock shows to side-splitting comedy acts and cultural showcases."

"With a comparable concert business to New York, Los Angeles and Chicago, Toronto needed another outdoor concert space for both domestic and international talent," CEO Jeff Craib said in a statement. "We can't wait to open our doors in 2024 to welcome some of the world's leading performers and thousands of their fans."

Tennis Canada CEO Michael Downey added, "The concert series is an exciting new initiative for Tennis Canada. The opportunity to partner with the Feldman Agency and bring music to the Bowl at Sobeys Stadium will enable us to showcase our world-class venue to a whole new audience." He added that Sobeys Stadium will continue to host tennis events year-round on its indoor and outdoor courts.

The Bowl will offer onsite bar capacities and more than 5,000 square feet of retail space for concessions, as well as 20 executive lounges. It also boasts more than 7,000 parking spaces in addition to proximity to TTC and GO Train stations from its location right in the heart of the York University campus. York, TFA and Tennis Canada have spent over a year working on the redevelopment.

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