Pretty much since releasing of Dawn FM in January 2022 and the subsequent confirmation that it was part of a new trilogy with 2020's After Hours, the Weeknd has been teasing the third instalment in the series of albums. Most recently, he's been sharing cinematic visuals with snippets of new songs on social media — and today, the artist born Abel Tesfaye has unveiled the name of the new record: Hurry Up Tomorrow.
The announcement comes in the form of a dramatic, Star Wars opening crawl-like scroll through self-questioning statements — and self-referential lines nodding to his songs — accompanied by symphonic music.
"Today has felt like an endless spin," it reads. "I keep distorting the truth, immune to the dizziness, numb to the nausea. What lies beneath — screams in silence."
It continues, "I look in the mirror and feel both old and new, stuck in limbo and unable to move. I still haven't faced myself... The very thing that once made me invincible failed me on the world stage. A new trauma surfaced. When today ends, I'll discover who I am."
After the album title is scrawled across the screen in a red all-caps Impact-style font, Tesfaye adds: "This album represents the creative apex of the project, serving as the third and final chapter crafted with existential and self-referential themes as seen with the latest visionary teasers that have set fans ablaze with anticipation for this concluding instalment."
No additional details have been provided about the LP as of yet, but the Weeknd will return to the stage with a one-night-only stadium show in São Paulo, Brazil, this weekend, which will be livestreamed on YouTube. Check out the title reveal below.