Black Atlass Signs to the Weeknd's XO Label, Drops "My Life" Video
Published Feb 09, 2018Montreal-born R&B artiste Black Atlass is the Weeknd's latest signee. Now officially a member of the XO/Republic Records family, he's unveiled a brand new video for the new single "My Life."
The soulfully crooned tune marks the singer's first release for XO, following up previously released albums like 2015's Jade and 2016's Haunted Paradise.
The clip transports viewers through time, blending imagery of the past, present and future. We see the singer watch as black-and-white footage flashes across the screen of an elaborate old movie theatre, intercut with shots of his future love interest.
The video was directed by Kid.Studio. Watch it below.