Amazon Music Canada Details "Artists to Watch 2023" Program

Featuring Nemahsis, ELIO and more

BY Sydney BrasilPublished Jan 12, 2023

Amazon Music Canada has shared the six rising stars it will be supporting all year through its "Artists to Watch 2023" initiative. 

Pop starlet Nemahsis, country up-and-comer Madeline Merlo and pop star in the making ELIO all made the cut, with indie songster New West and rappers Shreez and Dom Vallie having also been tapped.

"We are so thankful to be able to support Canadian musicians at all levels including the burgeoning talent supported in our 'Artists to Watch' program," says Tyler Tasson, Sr. Music Marketing Manager for Amazon Music Canada. "Helping to amplify the reach of incredible artists across multiple genres and provinces, while providing them with support towards multiple areas of measurable career growth, is something that we pride ourselves on achieving time and time again at Amazon Music."

The program aims to support emerging artists at a crucial point in their careers by creating a personalized, long-term plan with each featured musician. The six selected artists will have their music featured in the Canadian iteration of Amazon Music's "Artists to Watch 2023" playlist, and will each get their own dedicated billboard at Yonge–Dundas Square in Toronto. 

On top of this, the musicians will be supported throughout the year with bespoke content creation, paid social campaigns, programmatic opportunities and more.

Listen to Amazon Music Canada's "Artists to Watch 2023" playlist and watch a promotional video for the campaign below. 

 

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