Adele Convinces Spotify to Ditch Default Shuffle Function on Album Pages
"We don't create albums with so much care and thought into our track listing for no reason"
The @PopCrave entertainment news Twitter account broke the story over the weekend, tweeting on Saturday (November 20): "Following the release of '30' by @Adele, Spotify removed the shuffle button as the default option when playing albums. Now, listeners now have to listen to every album's tracklist in order."
Adele retweeted the post, adding: "This was the only request I had in our ever changing industry! We don't create albums with so much care and thought into our track listing for no reason. Our art has a story and our stories should be listened to as we intended. Thank you Spotify for listening."
"Anything for you," Spotify tweeted in response.
This was the only request I had in our ever changing industry! We don't create albums with so much care and thought into our track listing for no reason. Our art tells a story and our stories should be listened to as we intended. Thank you Spotify for listening 🍷♥️ https://t.co/XWlykhqxAy— Adele (@Adele) November 21, 2021
The Spotify play button on album pages used to have a little shuffle symbol embedded in it. By default, it would play the songs from an album in a random succession, with users having to deselect shuffle from the Now Playing view to hear the record play out from front to back.
"As Adele mentioned, we are excited to share that we have begun rolling out a new Premium feature that has been long requested by both users and artists to make play the default button on all albums," Spotify head of communications Chris Macowski confirmed [via The Verge]. "For those users still wishing to shuffle an album, they can go to the Now Playing view and select the shuffle toggle."
While many have responded with high praise for the pressure the superstar put on the streaming service to keep the album format alive, members of the indie music community aren't happy with Spotify's decision to cater to Adele's every whim when they've long been campaigning for fair compensation.
See some of the tweets in response to the pop star standing up for her artistic vision below.
This is so interesting. One of Spotify's "pay us" pain points is that they shuffle everything if you don't pay for the service. Adele got them to remove that selling point for all albums, not just her own. Incredible use of power and privilege. https://t.co/yaCyCm4JR0— Leslie Mac (@LeslieMac) November 21, 2021
[4,000+ indie artists sign petition to get 1 cent per stream]— Dan Ozzi (@danozzi) November 21, 2021
spotify: hmmm must've gotten lost in the mail can u resend?
[adele asks spotify to change the technology behind their service to better accommodate her artistic vision]
spotify: YAASS KWEEN SPIT IN OUR MOUTHS https://t.co/nWZYT3EF9E
It's a good thing Adele has streaming on her side, since a large rush-order to stock her new record 30 has put major pressure on vinyl pressing plants.
theory that the Adele Spotify shuffle button thing is just a PR response to the Adele vinyl thing— Billy Mays III (@infinitethird) November 21, 2021