Sky Ferreira Addresses "Free Sky Ferreira" Billboard

Fans suspect she's being "held hostage" by Capitol Records

Photo: Raph_PH

BY Megan LaPierrePublished Aug 17, 2023

In a nostalgia-bloated era where the 2013 Tumblr girl renaissance is alive and well, it perhaps shouldn't come as a surprise that Sky Ferreira's 2013 debut album, Night Time, My Time, still holds up. Everything is embarrassing!

And no, no comas or other lapses in consciousness have made you miss the alt-pop star's follow-up — although she's been teasing sophomore effort, Masochism, since 2015, the album release still has yet to materialize.

Ferreira has only released two songs in the near-decade since her album dropped: 2019's "Downhill Lullaby" and last year's "Don't Forget." Since the latter, the singer-songwriter has been more and more vocal about the struggles she has faced in the music industry, revealing that she was "set up in situations to seem 'difficult.'"

In January, she elaborated in an Instagram post: "Being 'difficult' or 'high strung' doesn't give people the right to damage & stall my career. I am in a DIFFICULT situation," emphasizing that Masochism's delay is "not a conspiracy."

Even before that, her fans had begun a "Free Sky Ferreira" campaign on social media — as Stereogum pointed out, she held up a concertgoer's "Free Sky Ferreira" sign while performing in Wilmington earlier this year. On Tuesday (August 15), Ferreira fans pooled their resources to fund a "Free Sky Ferreira" billboard in Times Square.

Yesterday, The FADER posted a reel about the billboard, which was captioned, "Sky Ferreira fans buy Times Square billboard, say she's being 'held hostage' by Capitol Records." The pop star's label has been subject to many public disputes and frequent accusations of sabotage, with her having described her experience working with them since Night Time as "greylisting" in 2022.

"It's true," Ferreira added, reposting the reel. She also reached out to the fans running the @free.skyferreira Instagram account, writing, "Thank you for your support & trying to help get what happened across."

"I can't think of a time in the last 7 years where I've been able to just focus on what I'm supposed to do & my work being presented the way I want it to or my shows being the way one needs it to be to perform & play well," the artist wrote while airing her grievances on Instagram back in January. "Despite having to basically sacrifice every aspect of my life to make sure it happens & the amount of time/work I put into everything beforehand. It's not okay. If I'm not allowed to say something without consequence & the people who are supposed to do their job refuse to look out for me… How am I not going to be 'difficult'?!?"

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