New Halifax Label Lulo Signs Good Dear Good

Lulo Music Group was formed by Nova Scotia Community College students in the Music Business Program

Photo: Maddi Tang

BY Megan LaPierrePublished Mar 9, 2023

Halifax's newest record label Lulo Music Group has announced its first signing: local pop-rock scene favourites known for selling out venues like the Seahorse Tavern and the Carleton, Good Dear Good.

Formed by students in the Music Business Program at Nova Scotia Community College (NSCC), Lulo — named for the South American fruit with elongated heart-shaped leaves — is a seven-person label team dedicated to artist empowerment and diversity. The group has made a worldwide distribution deal with Outside Music, and touts Good Dear Good's debut album as their first release for this spring.

"Deciding to sign with Lulo was a no brainer for us. We had been working towards some upcoming releases when they approached us, so the opportunity came at the perfect time," the band's Tim Hatcher said in a statement. "Knowing that they are part of the NSCC Music Business program was very reassuring as well. All members of GDG have come from NSCC, and we can personally attest to the quality of education and hands-on experience that their programs provide."

Lulo co-founder Maisie Gilbert (of folk band the Gilberts) added, "Our goal with Lulo is to help develop and support the careers of artists that we're passionate about. I've loved Good Dear Good since I first saw them perform two years ago, and having the opportunity to work with them and help bring their career to the next level has been so exciting."

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