Back in February, Jennifer Lopez announced her first North American tour in five years in support of her new album, This Is Me...Now, and its accompanying film, This Is Me...Now: A Love Story. Although the arena trek isn't set to begin until June, it has already run into some problems — namely, poor ticket sales.
After already quietly cancelling some of the dates in cities like Cleveland, OH, and Nashville, TN, last month, Lopez has now decided to rebrand the tour as a greatest hits show, renaming it This Is Me...Live | The Greatest Hits tour [via Variety].
The publication's requests for comment from JLo's reps and Live Nation, the tour's producer, apparently went unanswered, and not all venues and ticketing websites have been updated to reflect the rebrand as of yet — but some have. And, as per Variety, a sponsored ad comes up on Facebook featuring a graphic with the new tour title.
It's hard out there for touring artists post-2020, even if they're Jennifer Lopez.
