Scarlett Johansson Takes Legal Action Against AI App over Use of Her Likeness

The ad seems to have already been removed

BY Nika Petrosian Published Nov 3, 2023

Scarlett Johansson has taken legal action against Lisa AI — an AI image-generating app that used her likeness in an ad for their app without her consent, Variety reports.

The 22-second ad shows the app's ability to produce AI-generated '90s yearbook photos, and features an out-of-context video of Johansson during the production of Black Widow.

The footage quickly transitions to showing AI-generated images of Johansson while a fake voice resumes the narration. In the ad, AI Johansson says, "It's not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn't miss it."

According to Variety, Johansson's legal team have since taken action, as the ad no longer appears to be available. Her team has also confirmed that Johansson is in no way associated with the app.

"We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have," Johansson's attorney, Kevin Yorn, told Variety.

Johansson is just another one of the many Hollywood figures affected by and condemning the use of AI. Earlier this week, Nicolas Cage voiced his concerns surrounding his cameo in DC's The Flash, joining the likes of Tim Burton and many more actors and directors.

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