A Toronto realtor got creative with his marketing strategy over Halloween weekend, setting up a new billboard near Finch Station with his face and an image of the business cards from Squid Game — seemingly to prove a point about the city's notoriously brutal housing market.
As Narcity reports, 26-year-old broker Amir Shirazi wanted to tap into the hype of the South Korean Netflix series as a joke for his advertisements because "if you watch the show, you know that when you get that card, like the circle, the triangle and the square, [it] means you don't have money."
Shirazi added: "The thing is because house prices in Toronto are so high, I'm like, 'Oh if you guys can afford it, give me a call.' You know, I think the whole point of a billboard is [to] catch the people's attention and get people talking about you."
As you can see above, the realtor also busted out a guard costume to stunt properly with his new billboard. It's unclear what message he's trying to send with that choice — hopefully, he doesn't intend to brutally murder clients who can't win at a series of children's games in exchange for a condo. Maybe he could've gotten the message across with a green jumpsuit and a pair of white vans, much like the rest of humanity this spooky season.
Regardless of the implications of violence, the realtor maintains that he was "just trying to have fun, you know, just doing a different style of marketing," and added that Torontonians can expect another viral marketing campaign the next time a "big trend" comes.
"I personally think it works," he said.
Directed by Hwang Dong-hyuk, Squid Game is poised to be Netflix's most popular series to date.
As Narcity reports, 26-year-old broker Amir Shirazi wanted to tap into the hype of the South Korean Netflix series as a joke for his advertisements because "if you watch the show, you know that when you get that card, like the circle, the triangle and the square, [it] means you don't have money."
Shirazi added: "The thing is because house prices in Toronto are so high, I'm like, 'Oh if you guys can afford it, give me a call.' You know, I think the whole point of a billboard is [to] catch the people's attention and get people talking about you."
As you can see above, the realtor also busted out a guard costume to stunt properly with his new billboard. It's unclear what message he's trying to send with that choice — hopefully, he doesn't intend to brutally murder clients who can't win at a series of children's games in exchange for a condo. Maybe he could've gotten the message across with a green jumpsuit and a pair of white vans, much like the rest of humanity this spooky season.
Regardless of the implications of violence, the realtor maintains that he was "just trying to have fun, you know, just doing a different style of marketing," and added that Torontonians can expect another viral marketing campaign the next time a "big trend" comes.
"I personally think it works," he said.
Directed by Hwang Dong-hyuk, Squid Game is poised to be Netflix's most popular series to date.
