Netflix Lowers Its Video Quality in Canada During the COVID-19 Pandemic

BY Brock ThiessenPublished Mar 26, 2020

Netflix is officially lowering its video quality in Canada due to the ongoing coronavirus pandemic.

The streaming giant made the announcement today, revealing it will be cutting back its picture quality in effort to reduce massively increased demands on bandwidth. Starting now, Netflix will be introducing changes that aim to reduce its data traffic by 25 percent.

Of course, the move comes as millions of self-isolators stream more content than ever while doing their part to fight the COVID-19 pandemic by staying at home.

In a statement, Netflix explained that programs should still deliver the usual quality of each plan, whether it's ultra-high definition 4K, high-definition or standard definition. With Netflix having many different levels of streaming quality for each title within each resolution tier, what it's doing is simply removing the highest bandwidth streams from each option.

As previously reported, Netflix has already made a similar move in other countries due to the pandemic. It also comes after the U.S. experienced a Netflix outrage earlier this week.

YouTube has also lowered its streaming quality worldwide in efforts to reduce bandwidth use during the pandemic.

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