The Suicide Squad spinoff Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) just opened last week, but following a lukewarm opening at the box office, the film reportedly already has a new title. From now on, the movie will just be called Harley Quinn: Birds of Prey.
According to multiple reports, major U.S. theatre chains have already adopted the new, much-simpler title, including the country's two biggest chains AMC and Regal. While the posters have remained unchanged so far, AMC's website now simply calls the movie Harley Quinn: Birds of Prey, as does Regal.
As of press time, Canadian theatre chain Cineplex has not made the name change, however.
There are, of course, multiple theories already hitting the web as to why the film is being rebranded so quickly, but soft box office numbers is the big one people are pointing to.
In the film's first three days in theatres, Margot Robbie's Harley Quinn movie only pulled in $33 million USD, with a global take of $84.5 million. And while that may save the film from being a straight-up flop, Warner Bros. had much higher financial hopes for the Cathy Yan-directed movie, which reportedly cost $80 to $100 million to make.
So maybe it was that mouthful of a title that caused the film to under-perform? Or perhaps there was some uproar from theatre staff sick of moviegoers awkwardly trying to say that old title IRL when buying tickets. We're not really sure.
At this point, we're just waiting to see how fast Warner can Photoshop some new movie posters.
According to multiple reports, major U.S. theatre chains have already adopted the new, much-simpler title, including the country's two biggest chains AMC and Regal. While the posters have remained unchanged so far, AMC's website now simply calls the movie Harley Quinn: Birds of Prey, as does Regal.
As of press time, Canadian theatre chain Cineplex has not made the name change, however.
There are, of course, multiple theories already hitting the web as to why the film is being rebranded so quickly, but soft box office numbers is the big one people are pointing to.
In the film's first three days in theatres, Margot Robbie's Harley Quinn movie only pulled in $33 million USD, with a global take of $84.5 million. And while that may save the film from being a straight-up flop, Warner Bros. had much higher financial hopes for the Cathy Yan-directed movie, which reportedly cost $80 to $100 million to make.
So maybe it was that mouthful of a title that caused the film to under-perform? Or perhaps there was some uproar from theatre staff sick of moviegoers awkwardly trying to say that old title IRL when buying tickets. We're not really sure.
At this point, we're just waiting to see how fast Warner can Photoshop some new movie posters.