Beyoncé Picks Laverne Cox as the New Face of Ivy Park
Published Sep 07, 2017Earlier this year, Orange Is the New Black actress and trans activist Laverne Cox hinted that she had some sort of creative collaboration with Beyoncé in the works, and now the secret's out. She's been selected as the new face for Bey's athleisure line Ivy Park.
The pop star and actress revealed the news yesterday (September 7), rolling out a series of shots from the clothing line's latest campaign via Instagram.
In the photo captions, Cox explains that the new campaign is "about being free," "listening and moving without any judgment or limitation" and "celebrating the beauty and strength found in uniqueness."
See some of the pieces from the upcoming autumn/winter collection — modelled by Cox, of course — down below.
Last year, Ivy Park came under fire for allegedly using sweatshop labour. At the time they released a statement, saying: "Ivy Park has a rigorous ethical trading program. We are proud of our sustained efforts in terms of factory inspections and audits, and our teams worldwide work very closely with our suppliers and their factories to ensure compliance."