St. Vincent has officially launched her own record label, Total Pleasure Records.
The artist also known as Annie Clark announced the label on Instagram, posting a photo of herself wearing the label's logo on a long-sleeve T-shirt.
Her new album, All Born Screaming, was the first release on Total Pleasure. Previously, she was signed to Loma Vista Recordings. Although Total Pleasure is technically an indie label, All Born Screaming was distributed through Universal Music.
It's unclear if Total Pleasure will become a way for St. Vincent to sign other artists and release their music, or if it's simply a platform for her own projects.