Rochester aka Juice

A New Day is the debut album from Toronto MC Rochester aka Juice. This crisp sounding album is the proud result of diverse campaign by Juice and his camp, the Foundation Creative Group, of relentless media blitzing. One of his most significant developments is his working relationship with equally talented Canadian producers like Tone Mason, who handles most of the production on A New Day. Juice uses the album as a platform to showcase who he is while experimenting with a range of topics and flavours, both familiar and brand new in the new school hip-hop arena. The title track has Tone Mason layering subtle string progressions and a harmonic acoustic guitar over thumping kick-drums. This track features Kolor Brown on the reggae hook and bangs hard enough to be labelled hardcore, but sounds sweet enough to occupy radio airwaves. It’s a raw display of Juice’s controlled energy as an MC where he proves he needs to be taken seriously. Juice’s clear and confident flow coupled with distinctly clean banging production gives him the freedom to try a bunch of different things on A New Day, most of which come off a crispy as his custom made fitted caps. "Priceless,” featuring Ray Robinson, is a soulful ode to the special women in Juice’s life that is convincing and not a bit contrived. Juice sounds like he’s rapping with his chest fully puffed out on "How Ya Feelin’,” which combines Marley-era reggae guitar chords and a dance hall bass-line. Juice proves that he’s got a serious future in the music industry with this hot release.