Rihanna "What Now" (video)

Rihanna 'What Now' (video)
Pop megastar Rihanna is back with another video to add to her pile of wildly successful videos, this time focusing in on the melodramatic "What Now" ballad.

The clip is fairly straightforward, but has no trouble matching the song's intensity. Here, Rihanna belts out her songs while writhing around in different rooms as the camera work and after effects play various tricks. Oh the humanity.

Check out the video for "What Now" below.