Purity Ring "Push Pull" (video)
Published Jan 29, 2015Edmonton-bred synth pop darlings Purity Ring are set to return with Another Eternity on March 3 via Last Gang, and they've now unveiled the video for "Push Pull."
We've previously heard the single — as well as second album cut "Begin Again" — but now the former has received visual accompaniment, courtesy of director Renata Raksha.
The clip sees vocalist Megan James sporting a seriously fringed-out get-up, as invisible forces violently push and pull her about. An explosion of twinkling lights and shimmering confetti arrives midway through, adding some magic to the video.
The band just announced a massive world tour, and you can see details here. Give the video for "Push Pull" a watch below.