Neil Young Insists Pono Isn't Dead by Plotting Hi-Fi Streaming Service
Published Dec 12, 2016Neil Young's relationship with audio fidelity and streaming services is undoubtedly a contentious one, but the Canadian icon may surprise some in revealing that his music company Pono is planning to launch a streaming service of its own.
In an interview with Rolling Stone, Young revealed his audio company is planning to launch a hi-fi streaming service alongside its Toblerone-shaped Pono music player and online music store.
"We're pushing towards getting a presence in phones," he told the publication, adding that a tech company in Singapore will work alongside Pono to "maintain our quality level when we go to streaming."
The news comes not long after Young seemingly changed his tune on streaming services, having brought his massive back catalogue back to Apple Music and Spotify this past November. Young launched Pono in 2014 through a Kickstarter campaign, calling his portable hi-fi player a "labour of love."
Young's latest LP Peace Trail is out now through Reprise, and though it might not be in a top quality bitrate, you can stream it here.
As of this month, Pono has been available in Canada for one year.