Danish pop experimenters Mew recently unveiled their latest full-length +-, and announced plans for a North American tour this fall. But before they bring the new material to supporters on this side of the Atlantic, the band have shared a video featuring fans from all over the world.
The clip for "The Night Believer" was a collaborative effort between Mew and exactly 1000 fans from across 65 countries. The universal scope of the video is established immediately, opening with created footage of outer space, before focusing in on continually morphing close-ups of the band and fans, as well as objects like ponies, eggs and avocados.
You can see the results of the collaboration in the player below, and scroll past that one to see a behind-the-scenes look at the project.
+- is out now on Play It Again Sam.
The clip for "The Night Believer" was a collaborative effort between Mew and exactly 1000 fans from across 65 countries. The universal scope of the video is established immediately, opening with created footage of outer space, before focusing in on continually morphing close-ups of the band and fans, as well as objects like ponies, eggs and avocados.
You can see the results of the collaboration in the player below, and scroll past that one to see a behind-the-scenes look at the project.
+- is out now on Play It Again Sam.