Published Jun 26, 2020Whether it's good or bad, there's no denying that Kanye West is always up to something. This week's big move? He's partnered with mall retail brand the Gap for a new 10-year partnership.
The new Yeezy Gap line, which is set to debut early next year, will offer "modern, elevated basics for men, women and kids at accessible price points." Further, the New York Times reports that Kanye's "design vision" will expand into how the line is marketed.
Kanye will make royalties and possible equity from the deal, which will also have an option to be renewed for an additional five years down the line. According to the report, Gap hopes the new line will be generating $1 billion USD in annual sales within five years.
In a 2015 interview, Kanye said he wanted "to be the Steve Jobs of the Gap." He then went on to partner with Adidas for his Yeezy footwear brand, which was recently estimated to be worth $3 billion USD by Bloomberg.
You should be able to buy some Yeezy Gap early next year. Just be careful not to spill any Orange Julius on it while you're chilling at the mall.
Kanye is reportedly also at work on a new album called God's Country.
Revisit the video for Kanye's Rihanna and Paul McCartney collaboration "FourFiveSeconds," which kinda looks like a Gap commercial, below.