They say a meme dies when it gets picked up by corporations, and in this case, it seems as though Charli XCX wants that. If ramping up the BRAT-ification of Kamala Harris's campaign wasn't enough, she might have another promotional tactic up her sleeve.
H&M may be the latest to commodify wearing a white tank top with no bra and being a little messy, as the fast fashion brand and environmental liability appear to be teasing a collab with the musician. While H&M changed its profile pictures to its logo behind a BRAT green background, Charli posted what looks like the sloppy inside of a purse to her Instagram story. In it, there's a copy of the album, some USB drives and other bag essentials alongside a crumpled H&M receipt.
The receipt itself is for items like "angel jeans," "BRAT boots," "XCX sunglasses" and "hottie hot pants." Whatever's to come of this, we hope it means that they'll finally get better music in their changing rooms.