​G-Eazy Ends Partnership with H&M over Offensive Ad

G-Eazy is the latest celebrity to cut ties with retailer H&M.
 
Just a day after the Weeknd's decision to end his partnership with the clothing company over a controversial ad, G-Eazy revealed that he is taking similar action to sever ties with the retailer.
 
The backlash began as a result of a racist ad that featured a young black boy wearing a hoodie that reads "Coolest Monkey in the Jungle."
 
G-Eazy was expected to launch a collaborative clothing line through H&M in March, but will no longer be moving forward with the project.
 
"I can't allow for my name and brand to be associated with a company that could let this happen," the rapper wrote in an Instagram post yesterday (January 9). "I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level."
 
See his full post below.
 

 

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST

H&M has since responded to the online outrage. Read the retailer's statement below.
 

 

A post shared by H&M (@hm) on Jan 9, 2018 at 2:50am PST