Cale Sampson

Toronto, ON rapper Cale Sampson has a message to impart, and music is the means. He calls it "info-rap" and according to "Nothing To Prove," his attempts to open eyes to reality are best understood via the use of a simple delivery and straightforward writing over a catchy beat. With contributions from Juno-nominated producers Muneshine and Fresh Kils, and Rhythmicru compatriot D-Ray, Sampson certainly has those bases covered. Muneshine's catchy, cartoonish beat for "The Truth Is" inspires an unusual delivery on the chorus, acting as an enticing backdrop for a song about the financial crisis, genetically modified food and the monopolization of the press, just to scratch the surface. Elsewhere, Sampson explains how big corporations are preventing advancements in technology over the spacey funk of "Technology," details the true gears of war over the dreamy, '50s T.V.-theme beat of "The Facts of War Part 2" and goes further into the epic fail that is the banking system over a creepy synth beat for "The Money Song." But it's not just about politics and world issues — the positive comes through with "It Feels Good," a rare glimpse at a gloating Cale Sampson, and love tune "Jamie's Song." The Big Picture is a success for "info-rap": the beats get your head nodding and/or your ass shaking while a necessary message for the mind is delivered with relative ease.