Mount Eerie's Phil Elverum made headlines over the holidays when he launched a band naming service through which he'll name your band for $35 USD. Now, opportunistic Toronto-based indie rock outfit Blimp Rock have attached themselves to the bizarre project, purchasing Elverum's latest business endeavour.
The business has now officially been retitled Blimp Rock Enterprises Presents: Band Naming Services, and Elverum confirmed the transaction with a haiku on Twitter.
Elverum is still manning the naming duties, and any money made from the project will still be lining his pockets. It's not a totally unbeneficial move for Blimp Rock, though. "We believe attaching our name to this auspicious new start-up might just make 2016 the year we raise $700K," they explained in a Facebook post.
For anyone who may have forgotten, Blimp Rock ambitiously formed with the goal of hosting a music festival on a blimp above Lake Ontario. Working towards raising $700, 000 to make the festival in the sky a reality, the band recently (and unsuccessfully) went after the Blue Jays for some payback money.
The acquisition of Elverum's band-naming service, while it might gain the group a bit of exposure, brings the band's total funds raised from -$2100 to -$2388. It's still early in 2016, though, so maybe this will be the year they pull out of the red and into the clouds.
The business has now officially been retitled Blimp Rock Enterprises Presents: Band Naming Services, and Elverum confirmed the transaction with a haiku on Twitter.
haiku: I still can't be bought, but I did just sell ad space to a blimp concert. https://t.co/bRGuKilllh
— Phil Elverum (@PWElverum) January 3, 2016
Elverum is still manning the naming duties, and any money made from the project will still be lining his pockets. It's not a totally unbeneficial move for Blimp Rock, though. "We believe attaching our name to this auspicious new start-up might just make 2016 the year we raise $700K," they explained in a Facebook post.
For anyone who may have forgotten, Blimp Rock ambitiously formed with the goal of hosting a music festival on a blimp above Lake Ontario. Working towards raising $700, 000 to make the festival in the sky a reality, the band recently (and unsuccessfully) went after the Blue Jays for some payback money.
The acquisition of Elverum's band-naming service, while it might gain the group a bit of exposure, brings the band's total funds raised from -$2100 to -$2388. It's still early in 2016, though, so maybe this will be the year they pull out of the red and into the clouds.