In the wake of the film's December 21 launch on the service, viewers have since taken part in a viral "Bird Box Challenge," in which they don a blindfold not unlike star Sandra Bullock.
Plenty of social media posts show blindfolded people wandering through the streets, working out and moving from place to place without their eyesight. One clip even shows a toddler taking a spill after running into a wall.
Today, Netflix's American account addressed the issue, writing, "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
The Susanne Bier-directed Bird Box was viewed on more than 45 million subscriber accounts since its arrival on Netflix.
The film was scored by Trent Reznor and Atticus Ross. Read our interview with the film's Trevante Rhodes here.
Lmaooo the baby!!!#birdboxmemes #BirdBox #birdboxmemes #BirdBoxChallenge pic.twitter.com/4dhhIi6Str
— Bird Box Memes (@birdboxmemes) December 27, 2018
Only in NY #BirdBox #BirdBoxChallenge @NigelDPresents pic.twitter.com/VPemHPdovu
— Tommy (@THOMAS_RE89) December 25, 2018
Some people really taking this Bird Box Challenge too far😂. Y'all need to stop with the foolery. #BirdBox #netflix #NetflixBirdbox #movies #entertainment #funny #films #film #movie pic.twitter.com/M7BLLrnjpl
— Allie Jay (@AllieJay105) December 25, 2018
#BirdBoxChallenge pic.twitter.com/nzSLgbtkgW
— Ty (@Ty33OH) December 28, 2018
#BirdBoxNetflix #birdboxmovie #BirdBoxmeme #BirdBoxChallenge pic.twitter.com/3QU2OFJCp9
— jelly kravitz (@JellyKravitz) December 28, 2018
Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
