MuchMusic to Be Explored with Documentary '299 Queen Street West'

Directed by Sean Menard, the film will premiere at SXSW

Photo courtesy of SXSW

BY Alex HudsonPublished Feb 6, 2023

MuchMusic is getting its very own documentary, 299 Queen Street West, which will have its world premiere at this year's SXSW festival.

Director Sean Menard reportedly had "unprecedented access to the MuchMusic archives" when making the two-hour film. A synopsis describes it as "the story of a scrappy Canadian television upstart from the perspective of the VJs who at the time had no prior TV hosting experience, received no direction, no scripts and broadcasted live across the country."

The cast is a who's-who of MuchMusic personalities, including Steve Anthony, Rick Campanelli, Monika Deol, Denise Donlon, Erica Ehm, Namugenyi Kiwanuka, Sook-Yin Lee, George Stroumboulopoulos, Bill Welychka and Michael Williams. There's no word on if the doc will go into Much's current incarnation as a TikTok channel.

SXSW's 2023 film festival runs from March 10 to 19. There's no word about the film's Canadian premiere.

Menard previously directed the 2017 basketball doc The Carter Effect. The website for 299 Queen Street West can be found here.

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