Young Guv "Ripe 4 Luv" (video)
Published Mar 27, 2015Fucked Up's Ben Cook has been shining the spotlight on his Young Guv side project recently, dropping the new LP Ripe 4 Luv a few weeks back via Slumberland. Now, the title track has been treated to some accompanying visuals.
A recent tongue-in-cheek press release described Guv's sound as: "[Prince singing] into expensive audionerd mics over power pop backing tracks that evoke Big Star after they got some nookie but before they became depressed about their failure to appeal to the right audience." It's a pretty apt description of the shamelessly poppy collection of catchy choruses and hazy hooks, and "Ripe 4 Luv" is no different.
The infectious title tune has now been paired with a black-and-white clip, directed by Danielle Nemet. It features footage of Olympic boxers training for the 2016 Games in Rio at a gym in London.
It's not quite as sunshine-y as the song itself, but you can vicariously punch out any pent up rage by giving it a watch below.