Quebec-based Mitchell Akiyama's Intr_Version label has traditionally housed music that falls quite strictly within the techno genre, so it is an interesting surprise to witness Akiyama's newest addition to the label the wistful and at times elliptical indie pop of Vitaminsforyou. The Montreal musician's debut effort isn't quite electronic overdubs, samples and loops, nor is it entirely a straightforward pop album of acoustic outtakes, as in "Quand Peanut Fait Dodo," which manages to sit snugly between both approaches. The album is a kind of trail mix treat of field recordings, tinkling atmospheric sounds and simple looping melodies that work towards producing a lulling effect. The insertion of his vocals in unexpected places, quite often surfacing through a sheen of distorted radio crackling effects, gives the material more depth and heart. What linger long after the record comes to a close are the tracks "Écologie + histoire" (part two, part three and part four). Part four at the tail-end of the album uses the title "I'm Sorry Forever And For Always" as its centre, building a mood around the simplicity and fragility of the sentiment. After such an evocative song, "Churchill" seems a tad too jaunty and peppy as a closing number. But thankfully "I'm Sorry Forever and For Always" closes with an untitled, unidentified 12th track a 16-minute experiment of tinkering bells with sweeping lyrics and bright acoustic guitar. Think of what might have happened if noise-pop outfit the Swirlies decided to fiddle around with electronica: Vitaminsforyou reaches a little for that effect. He hasn't quite touched it yet, but it is a good start.
(intr_version)Vitaminsforyou
I'm Sorry Forever and For Always
BY Vinita RamaniPublished Apr 1, 2004