Ultra Music Festival and SiriusXM Are Hosting a Virtual Festival
The move comes after the Miami fest was called off over the coronavirus
Published Mar 16, 2020After postponing its event for an entire year, Miami's Ultra Music Festival is partnering with SiriusXM to host a virtual music festival.
The satellite radio company announced today that it will be launching the event on March 20 on UMF Radio.
The virtual festival will see live audio performances from DJs who were set to be performing at Ultra, including Armin van Buuren, Afrojack, Martin Garrix, Major Lazer and more.
"With the postponement of beloved events, necessary changes in people's everyday life, and need for social distancing, we know our listeners are seeking a sense of community more than ever," says SiriusXM president and chief content officer Scott Greenstein in a statement. "To encourage that, we are pleased to be working with Ultra Music Festival to provide our listeners with this virtual audio festival featuring the diverse lineup of artists the UMF delivers year after year, as well as exclusive, fresh, new sets from some of the biggest names in dance music."
The station is also playing festival sets from past years of Ultra Music Festival, including the Chainsmokers, Kygo, Marshmello and more.
Ultra Virtual Audio Festival is airing on Sirius Channel 52 from Friday (March 20) at 5 p.m. EDT until next Monday (March 23).
The EDM event was called off on March 6 due to ongoing concerns about the worldwide spread of coronavirus.
Starting 3/20, UMF Radio (Ch. 52) will broadcast SiriusXM's Ultra Virtual Audio Festival featuring exclusive live DJ sets from artists who were originally scheduled to perform at @ultra, including @Afrojack, @arminvanbuuren, and more. Details: https://t.co/2YAeRnfkgn pic.twitter.com/xakYcDLpjc— SiriusXM (@SIRIUSXM) March 16, 2020