tUnE-yArDs "Water Fountain" (video)
Published Apr 23, 2014Caps lock-tapping pop performer tUnE-yArDs is set to return with Nikki Nack next month. Following a few teasers, she's shared a video for album track "Water Fountain."
The clip takes its inspiration from Pee Wee's Playhouse, complete with an animated intro, a bunch of adorable puppets and a smiling couch.
Director Joel Kefali shared the following statement:
When Merrill approached me wanting to make a video with a "Pee-Wee's Playhouse" vibe I had to say yes. I'd had plenty of ideas for a kid's show that had been waiting to see the light of day. I didn't want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic. The musical dynamic of "Water Fountain" lends itself perfectly to the concept and I think this video is best viewed while consuming a big bowl of cereal. Then again, what isn't?
Watch the video for "Water Fountain" below. Nikki Nack arrives on May 6 through 4AD.
Read the full story on tUnE-yArDs' new album here.