Rush Streams and Album Sales Skyrocket Following the Death of Neil Peart
Streams rose a whopping 776 percent while album sales climbed over 2,000 percent
Published Jan 17, 2020Last week, the music world lost an icon, as Rush drummer and lyricist Neil Peart passed away following a diagnosis with brain cancer. While tributes poured in from across the globe, so apparently did streams and sales of Rush.
After news broke on January 10 of Peart's death, streams of band's songs surged by a whopping 776 percent, and that was just in the U.S. alone, according to initial reports to Nielsen Music/MRC Data.
Between January 10 and 13, Rush's on-demand audio and video streams combined rose to an impressive 24.54 million, making for that 776 percent jump compared to the previous four days (2.8 million on January 6 to 9), Billboard reports.
The most streamed song? "Tom Sawyer," of course, which was streamed 2.82 million times in the U.S from January 10 to 13. That's up 305 percent compared to the 698,000 streams the song received in the previous period of January 6 to 9.
As for sales, Rush's song catalog saw an increase of 2,304 percent to 19,000 (from 1,000 in the previous period), while the band's album sales rose 1,820 percent to 6,000.
And remember, these are just initial figures, with Billboard saying Rush will most likely re-enter the Billboard 200 chart once all the numbers are in.
Peart died on January 7. He was 67.