Purity Ring "Begin Again" (video)

Purity Ring 'Begin Again' (video)
Edmonton synth-pop faves (and recent Exclaim! cover stars) Purity Ring have been touring in support of their album Another Eternity, and with a few more North American dates coming up this month, they have just shared a video for their song "Begin Again."

The clip for this dark electronic pop track is a decidedly creepy affair, as a woman is dug up from a shallow grave and then eats an organ as part of some sort of ancient, pseudo-religious ceremony involving another woman. Purity Ring help to preside over the unsettling proceedings.

Watch the ghoulish clip below, and see Purity Ring's tour schedule here. They've got a Toronto show on October 22 followed by a Halifax Pop Explosion appearance on October 24.