Ought "Today More Than Any Other Day" (video)
Published Jun 19, 2014From the overall act of grocery shopping to deciding between two percent and whole milk, Montreal art-punk crew Ought celebrate everyday life on their More Than Any Other Day anthem "Today More Than Any Other Day," and the track's brand new video clip likewise manages to find joy in what others may find mundane.
Wrapping around the track's guitar chiming accelerando are director Adam Finchler's shots of a neighbourhood's clothing donation bins, swinging street lights and bee-mounted flower beds. Occasionally you might see an old woman crossing the street, or a guy strolling through a gas station, but a flashing coffee shop sign is just as much a star in this montage of minutiae.
Check out the video below.
Ought also have a pile of summer tour dates coming up, including several in Canada. You can see their complete schedule here.