Last week, Kim Kardashian launched a new line of shapewear. Unfortunately, she chose to call it "Kimono," and in doing, so she ignited an extremely heated conversation about cultural appropriation. Now, in response to the backlash, Kardashian is renaming the brand.
In a series of tweets, Kim announced she will rename the clothing brand after coming under fire from a large portion of the internet.
For now, the Kimono Twitter page is still active and has not yet been rebranded.
In a series of tweets, Kim announced she will rename the clothing brand after coming under fire from a large portion of the internet.
Being an entrepreneur and my own boss has been one of the most rewarding challenges I've been blessed with in my life. What's made it possible for me after all of these years has been the direct line of communication with my fans and the public. pic.twitter.com/IB5cto7Mlj
— Kim Kardashian West (@KimKardashian) July 1, 2019
I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.
— Kim Kardashian West (@KimKardashian) July 1, 2019
My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
— Kim Kardashian West (@KimKardashian) July 1, 2019
For now, the Kimono Twitter page is still active and has not yet been rebranded.